4 Must-Send Emails to Keep Your Business Top of Mind

Emails are a cost-effective way to stay top of mind with customers,” says Meredith Liepelt, branding strategist for Rich Life Marketing. “Email allows you to communicate with people who have self-selected into your list. These are people who have raised their hand to say, ‘I want to hear more about what you have to offer.’  When you nurture your list respectfully, it can help build your business, keep you top of mind and increase your sales.”

The question is, what kind of emails should you send to help this effort? Good question. We’ve got the answers. Here are four emails you should send to stay relevant to your customers.

1. A  newsletter

Offer your readers educating, entertaining and valuable content in a newsletter. And, send it out on a regular basis so customers come to expect it.

Your email newsletter can have a variety of information in it including anything from company news to upcoming events, but make sure its overall look is well-organized. Offer bite-sized pieces of information in a quick, easy-to-digest format.

Videos are also a good addition to a newsletter, Liepelt says. This newsletter from Skin Perfect has a three-minute video of a business owner speaking at an event with information about another opportunity to meet the owner.

Infographic: How to Generate Value from Digital Marketing

Posted on March 27, 2014 by Dogma soft

                       Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use it as a resource… but it the hierarchy, platform, and content should be designed and optimized for customer acquisition and retention. This infographic is from 

Business-Nonprofit Partnerships: New Research Shows There’s Still Room To Growhttp

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Over the last 10 to 20 years, businesses became more strategic with their philanthropy. At the U.S. Chamber of Commerce Foundation we’ve seen the growth of skills-based volunteers, social enterprises, and cross-sector partnerships. The business community is getting smarter in stewarding its resources, both in its corporate citizenship and its market operations. The result is greater positive social and environmental impacts. However, there is still a lot of room to grow.

Corporations in the United States recognize and are excited about the potential for growth. When the Chamber Foundation convened companies at the forefront of social and environmental issues last year, representatives from the business community had a number of questions. How do we ensure our investments in...

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ManagingYour Email Lists

                                         Keeping track of your data can seem daunting. It is key to keep your lists and campaigns organized to help you make the most out of email marketing. Whether you are sending to just 1 list or 20, managing your lists helps give you the advantage. There are 3 main strategies to managing a list.

·         1. Create separate contact groups.

·         2. Remove opt-outs in real-time.

·         3. Keeping an active clickers list.

Follow these three easy steps to stay on top of email marketing and make it perform for you. Call one of our email marketing experts to find out other benefits we offer at our toll free number 1800-137-2014.